Bum Marketing has gained popularity over the last several years. Unconventional in name, Bum Marketing was named after… a marketer who makes decent income, while literally sitting on their “bum”.  This type of marketing involves writing and submitting articles to various websites that are highly trafficked.  Individuals who read the articles are redirected to another website where they are encouraged to buy products or services.  One of the main ways that individuals use BUM marketing is by investing in highly competitive industries like the “short term loan” and “payday loan” industries.

The payday loan industry is one of the most lucrative industries for Bum Marketing.  When creating these articles for the payday loan industry there are certain keywords that should be used for marketing purposes.  This is important because some of the most important components of Bum Marketing are to produce articles optimized with competitive keywords for search engines.

Some of the most common keywords include:

• Cash Advance Loans
• Payday Leads
• Instant Loans
• Installment Loans
• Online Cash Advance
• Payday Loans
• Quick Payday Loans
• Short Term Loans
• Personal Loans

One of the best things about Bum Marketing is the potential to build residual income.  Many people are interested in making money online and trading in a typical 9-5 job for one that provides more flexibility and a promising income.  The more article marketing that an individual does, the more likely they are to have a steady and increasing income based on potential sales that past articles are still generating.  Another way Bum Marketing builds residual income is through advertising income that can be obtained with the high traffic articles.

If you are a Bum or other type of marketer, talk to paydayleads.com about getting trusted payday leads, leads that convert.

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According to the Federal Bureau of Investigation, there have been 1304 Robberies, Burglaries, and Larcenies of Banks and Credit Unions this year.

Loot was taken in 1,200 (92 percent) of the 1,304 incidents, with $9,494,670 in cash and $40,000 in traveler’s checks, Of the loot taken, 1.5 Million has already been taken by authorities.

The FBI reports 1,548 persons have been identified by race and sex. In a small number of cases, the use of full disguise makes determination of race.

The FBI Investigations to date have resulted in the identification of 616 (40 percent) of the 1,548 persons known to be involved. Interestingly, of the  616 identified persons, 206 (33 percent) were determined to be users of narcotics and 113 (18 percent) were found to have been previously convicted in either federal or state court for bank robbery.

Recently, there has been a slew of Robberies reported at Brick and mortar Payday Locations. Expect these brick and Mortar Companies to continue their initiatives online as the expenses, security, and overhead continue to increase in the Offline Payday lending Industry.

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According to the Online Lenders Alliance website, the organization has been around since 2005, when it began working on behalf of the companies involved with the online lending industry. The Organization represents a growing of U.S. based companies offering consumers short-term loans, also known by many as payday loans, cash advance loans, or micro loans.

OLA  suggests that with more and more companies offering these short term loans, many industry people became very concerned that there was potential for lenders to not act in good faith. OLA was formed to protect the industry against the potential challenges posed by inept lenders.

The first step OLA took was to make a standardized set of principles by which loans should be made.
Apparently, all of the OLA member Companies have agreed to their Best Practices and The OLA Code of Conduct to ensure that customers are fully informed, treated fairly, and have access to all lending products and practices in a more responsible way.

While there are thousands and thousands of positive stories from short-term loan customers, OLA indicates that there are still a large number of mistruths and misconceptions about the lending industry. OLA says that one of its objectives is to dispel the myths about the industry, and clear misconceptions with education, and discussion with legislation regarding the industry.

OLA says they have the authority to speak on behalf of the online lending industry to the public, opinion leaders and government officials. Apparently, OLA is staffed by experts in trade association management and highly qualified to take collective action to ensure compliance with antitrust, tax and lobbying laws. Ola states that the issues affecting the industry are extremely complex so they have numerous experts that they consult.

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Payday Loan Lender Success Tips

Leadpile provides the most powerful engine for lenders ever made available. In today’s market, the payday lenders must seek the most efficient marketplace in order to decrease their cost per acquisition, and manage their business growth.

Leadpile’s Centralized Online Exclusive Lead Marketplace / Lead Exchange will place your organization in total control of your Payday Lead purchasing Program. Our goal is to increase your funding rate and decrease the default rate, by having all the resources to generate leads in house, control the affiliates and the traffic source. Being one of the few main sources of payday leads online, we have provided top notch service to nationwide lenders for over 7 years.

• Efficient Screening and Filtering process drives conversions up and waste down
• Enjoy total control over your lead pricing and daily volume
• Buy directly from lead producers: Leadpile is not a lead aggregator or re-seller
• Multiple Lead Sellers compete to provide you the best leads
• Multiple campaigns with multiple Lead Sellers give you power to select leads from those sellers providing you the best leads and the lowest prices
  

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