1. High, pre-filtered, quality leads, generated mostly via search.
2. We only work with highly vetted and respected publishers.
3. We are the leader in “Anti-Data” abuse. In other words, our partners success is our success.
4. Our in house built technology

Many Lenders have already discovered what makes LeadPile a Global Leader in Performance Marketing for the Cash Advance space.  Isn’t it time for you to find out for yourself what we have become known for in the industry? At LeadPile, we know what our Lenders want, and we do everything in our power to deliver.

Here are some of the things we pay close attention to, and an indication of the the visual window you receive through our technology when working with our technology and our people.

1. Accept Rates
2. Redirect Rates
3. Volume Rates
4. Response Times
5. Time-outs
6. Default rates
7. Esig drop rates

Many people ask what is our secret? The answer is simple: We have one rule:

Do the right thing, all the time, every time, for every partner.

At LeadPile, we are obsessed with helping our lenders do business in the most efficient and profitable way possible. While it is true that LeadPile has developed the industry standard technology platform to transact business, our success is really relationship driven. After all, it is our Partners that have shaped our company over the past 7 years. At LeadPile, we know our success is not only our own, but it also belongs to the Lenders who share our passion for constant and never ending improvement.

Share this Page!

The most common allegation against payday loans is that it encourages predatory lending which exploits helpless clients by charging them higher rates. The payday lenders, on the other hand, assert that clients are fully aware of the costs before a contract is signed and that the rates are in concurrence with operating costs.

With the rhetoric on both sides going full throttle, it is advisable to take a balanced look at the statistics with the help of Aaron Gold’s thesis, ‘Payday lending: Grounding the Policy Debate Through Economic Analysis.” In his thesis, Gold concedes that high operating costs do somewhat justify the high rates and although the profit margins for payday lenders are much higher than for traditional lenders, they are not nearly as outrageous as some critics claim.

Regarding the demography of payday loans, statistics point out that traditional banking seems too much of an hassle for the majority especially the lower income classes or the immigrant communities (Douglas Mc Gray- ‘Check Cashers, Redeemed’). The public relations efforts made by payday lenders seemed to have paid off as the payday loan stores appear to be a convenient, one-stop shopping stop for those needing emergency cash.

Also, it is absolutely false that payday lenders prey upon people who do not have the wherewithal to repay. In fact, only those who have a verified steady income are eligible for such payday loans.

Comparing payday loans to taxis, Huckstep says that “Expensive for long trips, but perfectly viable for short distances” (Huckstep, 2007, p. 207). Used intelligently, payday loans can save money for clients over more expensive alternatives.

As for the allegation that payday loans are very expensive, both Gold and Huckstep point out that the rates are very much in keeping with the overall fed averages and customers are fully capable of handling their payday loans when compared with other loans.

Although it may appear that payday lenders enjoy greater profits than traditional lenders it is nowhere as outrageous as critics would like us to believe. In fact, Gold points out that lack of growth opportunities within the payday lending industry has resulted in dramatic decreases in profits.

Paradoxically, payday loans gain from volumes yet over saturation may be a contributing factor in reduced profits. Payday loans also offer a good return on assets and equity as payday lenders require much less operating capital to produce positive returns. The mortgagee crisis in 2008 may have sent the traditional lenders down but payday lenders rallied around to post positive returns on equity.

Gold advises payday lenders to think in terms of, if “store density is a function of price, then a reduction in density would increase loan volume and profit at remaining stores” or reducing density to increase volumes and yet make decent profits. Payday loans are a viable alternative to traditional loans but could benefit from some sort of regulation to ensure equal customer- lender relations.

Share this Page!